Delighted vs. Customer Thermometer: The Next Logical Step as Delighted Sunsets
TL;DR
Delighted is sunsetting on 30 June 2026. Existing customers are being steered towards Qualtrics, but that is not the only option. Customer Thermometer offers the same single-question simplicity Delighted users chose in the first place, with one-click surveys embedded directly in the email and a straightforward migration path for your historical data.
This guide answers the key questions about the Delighted sunset and highlights why moving your data to Customer Thermometer could be the right move for your business.
What is happening, and why is Delighted shutting down?
Delighted, the single-question feedback platform, closes for good on 30 June 2026. Qualtrics acquired the company in 2018 and is now retiring the standalone product, with the expectation that existing users will move onto its enterprise experience-management platform. After the shutdown date, Delighted dashboards, active surveys and historical data will no longer be accessible.
If you rely on Delighted for NPS, CSAT or CES surveys, you have a decision to make and a deadline to make it by.
Why the move to Qualtrics might not be right for you
Qualtrics is a powerful platform, but it was designed for the research needs of large corporations: dedicated analysts, formal programmes, and budgets to match. Most Delighted customers chose Delighted for the opposite reason. It asked one question, it took minutes to set up, and it stayed out of the way.
Moving to an enterprise suite trades that simplicity away. Expect a longer setup, a steeper learning curve, and time spent administering the tool rather than reading the feedback it collects. Support changes too: community feedback on the transition points to the difference between a named team and a global ticket queue. If you do not have a dedicated data function, or the appetite to become one, Qualtrics may simply be more platform than the job requires.
Why Customer Thermometer is a natural next step for Delighted users
Customer Thermometer was built for teams who want the feedback, not the admin. If you liked Delighted because it was quick to run and easy to read, the transition is a short one. Here is what changes, and what does not:
- One-click feedback, not two-step. Delighted records a response after the recipient clicks through to a landing page. Our surveys are embedded directly in the email, so the first click is the recorded response. Removing that second step is why our customers see higher response rates than link-based surveys.
- Set up in minutes. There is no implementation project. Your first survey can be live, branded and connected to your existing tools within the hour.
- Human support. Our Ministry of Magic support team answers quickly, knows your account, and will help with anything from CSV formatting to workflow design.
- A clear migration path. Import your Delighted history via CSV and keep your long-term NPS and CSAT trend lines intact.
- Independence. Customer Thermometer is an independent, profitable platform. There is no parent company with a larger product to migrate you onto.
Delighted vs. Customer Thermometer: How do we compare?
If the concern is losing the simplicity of a tool you know, the comparison below should settle it. The working model is the same: one question, high response rates, results you can act on the same day.
| Feature or Scenario | Delighted | Customer Thermometer |
|---|---|---|
| Platform longevity | Shutting down on 30 June 2026. | Independent and actively developed, with customer driven roadmap. |
| Survey format | Single-question surveys, opened via a link. | Single-question surveys embedded in the email itself. |
| Response mechanics | Two steps: click the email, then confirm on a landing page. | One step: the first click is the recorded response. |
| Integrations | Connects to other tools via third-party integrations. | 75+ native integrations, including Slack, Zendesk and Salesforce. |
| Customer support | Limited during the wind-down period. | A named team that knows your account and responds quickly. |
| Your data | Must be exported before the shutdown. | Imported from CSV, with help mapping fields so your trend lines carry over. |
A better experience for your customers, and more accurate data for you
Response rates are mostly a function of effort. Every extra step between “I have an opinion” and “I have recorded it” loses a percentage of your audience, and the people it loses first are the quietly satisfied majority whose views you most need. We have removed the steps that do the damage.
Recipients respond inside the email
Our visual surveys sit in the body of the email itself – in a signature, a ticket update or a dedicated send. There is no new tab, no page load, and no reason to put it off until later.
One click records the response
The recipient clicks a rating once and the data is recorded instantly. There is no submit button and no redirect. A comment page is offered afterwards for those who want to say more, but the rating itself is already banked.
Alerts the moment someone is unhappy
You can set up real-time alerts for every rating, or only for Red and Yellow responses. A frustrated customer flagged at 2pm can be a recovered customer by 5pm, which is the point of collecting feedback in the first place.
Migrating from Delighted does not have to be stressful
A forced migration is rarely welcome, so we have kept the process deliberately simple. There is no code to rewrite and no implementation partner to engage.
Bring your history with you
Export your Delighted data as a CSV and import it into Customer Thermometer. Your historical NPS and CSAT records come with you, so your reporting picks up where it left off rather than starting from zero.
Reconnect your workflows in minutes
If Delighted was connected to Slack, Zendesk, Shopify, Hubspot, Kustomer or Salesforce, you will not be starting from scratch. We have 75+ plug-and-play integrations ready to go.
We’re here to help you get settled in
Our Ministry of Magic support team is available by call, chat or email – whether you need a hand formatting a CSV or a second pair of eyes on your first workflow.
Plan the move now, not in June
Delighted switches off on 30 June 2026, and access to your dashboard, surveys and historical data ends with it. The sensible sequence is: export your data first, choose your new platform second, and rebuild your workflows third – with enough margin that nothing is done in a last-minute scramble.
Customer Thermometer makes each of those steps short. Take a self-guided tour, or start a free trial and send your first one-click survey today. If you would like help planning the migration itself, contact us and we will walk it through with you.
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FAQs
Is Delighted really closing down or is it just changing? +
Delighted is closing down. “Sunsetting” is the official term, but the standalone platform will be retired entirely on 30 June 2026. Qualtrics acquired Delighted in 2018 and is consolidating its feedback products into its enterprise platform, so the Delighted service you use today will not continue in any form.
What date will Delighted shut down for good? +
Delighted shuts down on 30 June 2026. After that date you will not be able to access your dashboard, active surveys or historical data. Export your data and complete your migration well before the cutoff rather than in the final week.
Can I keep my historical data like NPS and CSAT? +
Yes, provided you export it before the deadline. Delighted will not move your data anywhere automatically, so a manual CSV export is required. We recommend exporting as early as possible: your long-term trend lines are the most valuable thing in the account, and they are the easiest thing to lose.
Delighted keep on telling me to ‘graduate’ to Qualtrics – what does this even mean? +
“Graduating” means moving from Delighted onto Qualtrics’ enterprise experience-management platform. Qualtrics owns Delighted, so the recommendation is a natural one from its side. The platform is powerful, but it was designed for large organisations with dedicated research teams, and for many Delighted customers it is considerably more tool than the job requires.
What’s a good alternative to Qualtrics? +
Customer Thermometer is a strong alternative for teams who want Delighted-style simplicity rather than an enterprise suite. It keeps the single-question model, adds one-click in-email responses, and comes with a migration path designed specifically for this situation. If Qualtrics is not the right fit for your business, it is worth a look before the deadline forces the decision.
How does Customer Thermometer differ from Delighted? +
The main difference is where the response happens. Delighted typically sends a survey link that opens in a new tab, which makes responding a two-step process. Customer Thermometer pioneered the one-click embedded survey: the rating icons sit inside your email, and the first click is the recorded response. Removing that second step is why customers switching from link-based surveys usually see a marked rise in response rates.
How long does it take to migrate from Delighted to Customer Thermometer? +
Most Delighted users can migrate in well under a day. There is no code to rewrite: you export your Delighted data as a CSV, upload it to Customer Thermometer, and recreate your sends and integrations – typically a matter of minutes each. Our team is on hand to help map your fields so there are no gaps in your data.
Will my integrations like Slack, Zendesk, and Salesforce still work? +
Yes. Customer Thermometer has 75+ native integrations, including Slack, Zendesk and Salesforce. You can trigger surveys automatically from those tools and route real-time alerts back to your team the moment a customer responds.
Can I try Customer Thermometer before I commit? +
Yes. We offer a 10-survey free trial with no contract, card details or payment required upfront. It is the quickest way to see whether the one-click model suits your business, and to test our features against your current Delighted setup before you decide.